Is there
anything that could be considered as a Latin American Thought in
Communication?
Yes, and
this paper explains it. THE
FOUNDERS
- In 1964 Paulo Freire (Brazil)
published his Pedagogy of the Oppressed and in 1967The Practice
of freedom, which was the starting point of this thought. Both books
questioned the main stream education system and its methods of teaching. He
deviled the “bank deposit education” pedagogy.
- In 1962 Mario Kaplun (Argentina)
produced Uncensored in 1969. Father Vicente: A diary of a
neighborhood priest. And in 1971 Jury No. 13. All these radio
series joined Freire’s concepts on liberation and alternative vision to
mainstream pedagogy and communication.
- In 1960 Antonio Pascuali (Venezuela)
published Communication and Mass Culture, in 1973 Sociology of
Communication, and in 1974 Understanding Communication. All
three books are the basic theory of Latin American communication,
analyzing the regional understanding of the concept, opposing Schiller.
- In 1971 Luis Ramiro Beltran
started his rich production with Notes for a social communication
diagnosis in Latin America: persuasion in
favor or status quo. In 1973 Communication Policies in Latin
America, and in 1974 Communication Research in Latin
America: inquiry in blinkers?
- In 1976 Juan Diaz-Bordenave (Paraguay)
published Communication and Rural Development, and in 1978 Communication Planning.
- In 1972
Jose Marques de Mello (Brazil) published Compared
Studios in Journalism, and in 1973 Sociology of Brazilian press.
- In 1974 Juan Somavia and
Fernando Reyes Matta (Chile)
created the ILET – Institute for Transnational Studies with a
communication division. In 1980 both were part of the McBride Inform:
One world, multiple voices.
- Peru, Colombia,
Mexico, Ecuador,
also had important scholars who contribute since the 70s to this process
of building a regional thought.
SOME CONTRIBUTIONS
•
Orlando Fals Borda: IAP = Participative
Action-Research
•
Eliseo Veron - Semiology
•
Nestor Garcia-Canclini –
Cultural Studies
•
Jesus Martin-Barbero –
Philosophy, Linguistics
•
Rafael Roncagliolo and Luis
Peirano – Sociology
•
Rosa Maria Alfaro – Education
and pedagogy
•
Rossana Reguillo – Urban youth
studies
•
Rafael
Obregon, Jair Vega – Communication and health
•
Clemencia Rodriguez – Citizen
media
•
Alfonso Gumucio-Dagron – Social
change
•
Immaculata Vasallo –
Communication Research
LEGACY
- Right of communication (as part
of Human Rights)
- National communication policies
- Communication as part of
cultural studies
- The need for an independent
journalism (Citizen’s journalism)
- Citizens media beyond community media
- The conceptualization of “from
the other” (otredad) as a main epistemological perspective.
- First comes communication
transformations in action. Then follows reflection and theorization.
- Communication potential for
change reality arises from social movements with a political struggle to
reach recognition and participation
- Communication contributes to
democratize society when it establishes and maintains intercultural
dialogues in societies.
- Communication is not neutral,
it’s always political. When people and cultures are shown or hidden in a
particular society, then it’s possible to balance communication or
isolation.
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